Bridges Health is a student-led, faculty-guided, inter-professional clinic that provides a variety of free preventive health & wellness services in Winona, Minnesota. We were tasked with updating their current branding as well as helping them develop a more user-friendly website. This was a project I worked on with Wretched. Together we built the website but the logo and typography we proposed were developed by me with their creative input. In the end the clients chose a different direction. This project provided a valuable lesson however, the client wanted a new logo and visual identity. Our proposal was far off from their current brand, this change was too much and the direction they chose was closer to what they originally had.
BRAND IDENTITY REDESIGN | LOGO | WEB DESIGN